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Thankfully, platforms like Instagram and Facebook permit you to produce short, looping video advertisements that users can quickly see and connect with while scrolling through their feed. Nevertheless, if you have an engaging message and the resources to do so, you can also go with longer video content, like this video from s.

And considering Instagram has 1 billion active users, this is a substantial opportunity for you to make your brand understood. If you're advertising on Facebook Stories, a picture can be viewed for 6 seconds, while a video can play for up to 15 seconds. On the other hand, Instagram Stories advertisements can be up to 120 seconds long, whether you're using images or videos.

No, social networks advertisements don't have to just appear in a user's news feed! Facebook Messenger ads, unlike photo, video and Story ads, are shown between conversations in a user's Chats tab in Messenger. Possible clients can click the advertisement to start an automated conversation through Messenger, or the ad can link them to your site to browse products.

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If your target audience is in the age variety of 60 and up, a social platform like Tik, Tok probably isn't your finest choice, but perhaps Facebook is. And if your brand name is already active on social media, learn which platforms are already carrying out well organically this may be a good sign of where you should be targeting your advertising efforts.

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Facebook is popular amongst a wide range of demographics, including gender and age (revealed in a report listed below by Hootsuite), which means there's a likelihood your target market is engaging with the platform, too. Aside from permitting  I Found This Interesting  to connect with one another and share content online, the platform likewise provides merchants the chance to market their items and services online.

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: Direct traffic to your site, harness list building through opt-in emails, blog site posts and material and connect to possible clients through Messenger.: Establish a Facebook Store to give customers a more seamless shopping experience, drive traffic to both your online and brick-and-mortar stores and increase conversion rates.